May Contain: Mica, Titanium Dioxide, Iron Oxides (mineral-derived pigments and opacifying agents), Carmine (aluminum lake pigment), Manganese Violet, Red 6 Lake, Red 7 Lake, Red 21, Red 27 Lake, Red 28 Lake, Red 30, Red 33, Orange 5 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake (all FDA-approved cosmetic colorants). 

Apply to lined lips at least 20 minutes before going outside. Reapply as often as needed to maintain color. If you will be outdoors for more than two hours, reapply lipstick at regular intervals to maintain sun protection.

Apply straight from the tube or use a Paula's Select Lipstick Brush for a more exact, precise application.

It is helpful to apply lipliner prior to lipstick to define and shape the mouth as well as to provide an "anchor" for the lip color to enhance its wear.

It is also an option to apply lipstick first, blot, then apply lipliner and blend with a brush to soften the line. To maintain SPF 15 sun protection, finish by reapplying Sheer Cream Lipstick.

Do not attempt to reshape or redraw the mouth with lipstick or lipliner! As a general rule, those with small lips should stick with creamy or matte lipsticks in lighter, bright colors and those with large, full lips can opt for matte or creamy but should be cautious with very dark, bold, or bright colors.

Lipstick is an essential step for a full makeup application (NOT lip gloss, which is too sheer and fleeting). Applying color to the lips will balance a face already enhanced with cheek color and eyeshadow/liner.

If your lipstick has caked or your lips have dried a bit, make sure you wipe off any traces of lipstick before reapplying. Forgetting to do this will make reapplication look sloppy and unattractive. If the dryness is severe, apply a lip balm or gloss prior to your lipstick.

Lipstick and/or lipliner almost always cake up if they are applied to the inner corners of the mouth. For the sake of a neat, beautiful application, stop the lipstick just before the mouth's inner corner!

The color of your lipstick should be tonally similar to that of the rest of your makeup. An example of what does not

Apply straight from the tube or use a Paula's Select Lipstick Brush for a more exact, precise application.

It is helpful to apply lipliner prior to lipstick to define and shape the mouth as well as to provide an "anchor" for the lip color to enhance its wear.

It is also an option to apply lipstick first, blot, then apply lipliner and blend with a brush to soften the line. To maintain SPF 15 sun protection, finish by reapplying Sheer Cream Lipstick.

Do not attempt to reshape or redraw the mouth with lipstick or lipliner! As a general rule, those with small lips should stick with creamy or matte lipsticks in lighter, bright colors and those with large, full lips can opt for matte or creamy but should be cautious with very dark, bold, or bright colors.

Lipstick is an essential step for a full makeup application (NOT lip gloss, which is too sheer and fleeting). Applying color to the lips will balance a face already enhanced with cheek color and eyeshadow/liner.

If your lipstick has caked or your lips have dried a bit, make sure you wipe off any traces of lipstick before reapplying. Forgetting to do this will make reapplication look sloppy and unattractive. If the dryness is severe, apply a lip balm or gloss prior to your lipstick.

Lipstick and/or lipliner almost always cake up if they are applied to the inner corners of the mouth. For the sake of a neat, beautiful application, stop the lipstick just before the mouth's inner corner!

The color of your lipstick should be tonally similar to that of the rest of your makeup. An example of what does not work would be wearing a plum or mauve blush with a coral-toned lipstick.