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For more than 25 years, Paula Begoun has studied, analyzed, tested, and critiqued leading skin-care formulations and makeup products to help women around the world understand whether a product was worth the money or could live up to the claims on the label. Paula’s exhaustive research and quest for high quality, reasonably priced products led her to develop her own premier product line of makeup and skin care products. In 1995, Paula’s Choice was launched.
Potent antioxidants, pH-effective exfoliants, and soothing water-binding ingredients that mimic the structure of the skin characterize Paula’s Choice skin care that, according to Paula, “will never contain synthetic coloring agents, fragrance, or any of the irritating ingredients that I warn about.” Better still, Paula is dedicated to ensuring superior quality formulations for all her products.
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Paula’s Choice cosmetics offer beautiful textures and a diverse palette of flattering colors that can take you from daytime professional to nighttime glamour. With foundations that contain effective sunscreens, silky smooth powders, blushes, and eyeshadows, and moisturising lipsticks and glosses, you will find professional makeup artist quality in every item. Paula’s Choice products are fragrance free and are not tested on animals.
Based near Seattle, Washington, Paula’s Choice products are shipped all over the world. To better serve the international community, there are Paula’s Choice distributors in Australia, Singapore, and the European Union.
Who is Paula Begoun?
The creator and innovative force behind the Paula’s Choice skin care and makeup line, Paula is most popularly known as the best-selling author of titles including “Don’t Go To The Cosmetics Counter Without Me,” “The Beauty Bible,” and most recently “Don’t Go Shopping For Hair-Care Products Without Me.” An oft-quoted expert on CNN, Oprah, Today, The View, 20/20 and other popular TV programs, Paula’s knowledge and expertise are based on 25 years of studying the beauty industry and have put her in the unique position to create her own state-of-the-art skin-care and makeup formulations. She guarantees that her products meet her exact criteria for ingredients and price and she will not make exaggerated claims about what they will or won’t do. Ultimately, Paula Begoun wants women to obtain and maintain beautiful, healthy skin.
“After 25+ years of analyzing and reviewing hundreds of cosmetics lines and literally thousands of skin-care and makeup products, and after readers kept asking me to create a line of products they could trust, it seemed a natural extension of my work to create my own lines,” Paula says.
What About Paula's Books and Reviews?
Despite the success of her own products, Paula has continued to objectively review products to include in her books and newsletters, as well as in her free online Beauty Bulletin newsletter. Retaining her “Cosmetics Cop” title, Paula recommends hundreds of well-formulated products from other companies.
According to Paula, “I’m happy knowing I can help women find products that have a positive, beneficial, and restorative effect on their skin, whether it’s through using my products or those from another company.”
Paula's Choice Community Involvement
It is my deepest belief that every individual and business can make a significant difference in the world by contributing their time or money to a worthy cause. Helping others is everyone's responsibility, not only because of the direct effect it has on the quality of life for those in need, but also because of the goodwill it generates in the world. At Paula's Choice we strive to do all that we can to be of service to the community. It is a commitment that comes from our hearts and I am honored we can all participate in this together.
Thank you,
Paula Begoun
President, Paula's Choice
Paula's Choice and Paula Begoun proudly support:
American Cancer Society
American Humane
American Red Cross (Hurricane Katrina Disaster Relief)
ASPCA
DAWN (Domestic Abuse Women's Network)
Dress for Success Seattle (a division of the YWCA)
Habitat for Humanity
Humane Society of the United States
Juvenile Diabetes Foundation
Save the Children Federation, Inc.
Susan G. Komen Breast Cancer Foundation
United Negro College Fund
YWCA
Mission Statement
At Paula's Choice it is our mission to deliver accurate information about the cosmetics industry while offering beauty products that improve women's lives and empower them to make more informed choices.
We help instill confidence that our customers are taking the best possible care of their skin and we create state-of-the-art affordable products that help our customers feel more secure with their own definition of beauty.
We guarantee 100% customer satisfaction and serve our customers in a professional, positive, and honest manner while maintaining standards of accountability, integrity, conviction, and community.
We are committed to creating a positive work environment that is responsive, supportive, fun, and challenging. |
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