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  • 7 Fast Fixes for Makeup Mishaps

    7 Fast Fixes for Makeup Mishaps

    Smudged lipstick, streaky foundation, clumpy eyelashes—we've all been there! Here are fast fixes and preventative solutions to avert the most common makeup mishaps.

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  • Anti-Aging Makeup

    Anti-Aging Makeup

    If you want more from your makeup, you’re in luck! We’ll take a look at options that are beautiful and have anti-aging benefits, too.

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  • Anti-Aging Primers

    Anti-Aging Primers

    Primers can create a beautiful canvas for foundation - but the very best do much, much more than that! Find out what sets these anti-aging primers apart!

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  • How to Apply Eyeliner Like a Pro

    How to Apply Eyeliner Like a Pro

    Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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  • False Eyelashes

    False Eyelashes

    There is a learning curve to buying and applying false eyelashes, but once you master this skill, the results make a stunning difference! Here’s our best advice, including Paula’s own personal experience as she wears them all the time.

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  • Eyelash Extensions Pros & Cons - Are They Right for You?

    Eyelash Extensions Pros & Cons - Are They Right for You?

    After seeing a friend wearing lash extensions, Paula gave them a try and was hooked, stopping only because of her hectic travel schedule. Find out about Paula’s experience, which sums up the pros and cons of this intriguing (though pricey) beauty trend.

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  • How to Choose and Apply Bronzer

    How to Choose and Apply Bronzer

    You can bronze your way to a sun-kissed glow without the sun, which is the only healthy way you ever want to do it. The secret to selecting the right kind of bronzer for your skin type and skin tone, as well as pro application tips, are all here for you.

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  • How to Choose and Use Concealer

    How to Choose and Use Concealer

    A great concealer can achieve a flawless looking makeup application. But a poorly formulated concealer can draw attention to problem areas. The key is knowing which type of concealer you need and how to apply it.

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  • How to Choose the Best Foundation Makeup for Your Skin

    How to Choose the Best Foundation Makeup for Your Skin

    We’ll help you find the type of foundation makeup that’s best for your skin type and personal preferences. Discover your ideal match.

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  • How to Determine Your Skin Tone and Undertone

    How to Determine Your Skin Tone and Undertone

    Understanding the undertone of your skin is the cornerstone of buying the right foundation shade to create a flawless makeup look. We have some fundamental information that we can pass on to help you master this skill.

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  • How to Make Foundation and Concealer Last All Day

    How to Make Foundation and Concealer Last All Day

    Learn 3 ways to prep skin for makeup that looks flawless all day. Plus, get foundation and concealer tips for longer wear.

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  • How to Shape Your Brows at Home

    How to Shape Your Brows at Home

    Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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  • Mascara Secrets Unveiled

    Mascara Secrets Unveiled

    Fact: Models and celebrities in mascara ads often are wearing false eyelashes. To get really fabulous-looking lashes, use our mascara tips and get your lashes heading in the right direction!

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  • Simple, Fast Makeup Touch-Ups

    Simple, Fast Makeup Touch-Ups

    A quick touch-up is all it takes to beautifully revive your makeup, but how do you go about doing it without messing up what you’ve already got on? Follow our guide to a flawless finish in mere minutes.

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  • The Ultimate Makeup DOs and DON'Ts!

    The Ultimate Makeup DOs and DON'Ts!

    The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

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  • Makeup Tips for Sensitive Eyes

    Makeup Tips for Sensitive Eyes

    If you love to wear makeup, but have sensitive eyes, you know what a challenge that can be. Here are some tips that will let you wear the eye makeup you love without having to worry about irritating sensitive eyes. (Yes, it’s possible!)

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  • Makeup Tips for Oily Skin

    Makeup Tips for Oily Skin

    Makeup on oily skin can be challenging. Foundation breaks down, eyeshadow creases, and blush nearly fades away by day’s end. We’re unlocking our vault of tips + the best products for oily skin. Read More
  • T-Zone Makeup Tips

    T-Zone Makeup Tips

    If you have combination skin, you know that controlling oil in your T-zone can be a challenge, especially when the rest of your face is dry. That challenge extends to your makeup routine, too. We have must-read tips to get T-zone shine under control while letting the rest of your skin glow. Read More
  • 5 Steps to Make Your Lipstick Last Longer

    5 Steps to Make Your Lipstick Last Longer

    If you’re someone who loves a statement-making, perfectly made-up mouth, you’ll need skincare knowledge plus great makeup tips for fail-safe lipstick that lasts all day. Read More
  • Do Lip Plumpers Really Work?

    Do Lip Plumpers Really Work?

    There’s no shortage of beauty products claiming to plump lips, no needles necessary. Do they really work? We examine the ingredients behind some of the more popular options to find out if there really is a best lip plumper.

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  • Oxidized Foundation (Why Does Foundation Turn Orange?)

    Oxidized Foundation (Why Does Foundation Turn Orange?)

    Have you ever wondered why certain foundations seem to change color as the day progresses? What causes this, and how you can avoid, it may surprise you.

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  • Best Makeup Buys

    Best Makeup Buys

    SPECIAL REPORT

    Finding the best makeup can be a challenge and wasting money just isn't pretty.

    This Special Report lists some of our favourite makeup, tried and tested so you’ll know how it performs and what to expect.

    From foundation to lip gloss and everything in between, this is your one stop makeup shopping list.

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  • 10 Makeup Tricks & Beauty Hacks You Haven’t Heard

    10 Makeup Tricks & Beauty Hacks You Haven’t Heard

    Our pros spill their secret makeup tricks and beauty hacks. Whether you’re a beginner or a seasoned makeup artist, there’s something in here for everyone. Read More
  • How to Clean Your Makeup Bag

    How to Clean Your Makeup Bag

    Does your makeup bag need a little sprucing up … and you don’t know where to start? We’ll show you the quick and easy way to clean it up, plus what to keep and what to toss.

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  • Makeup Tips for Dry Skin

    Makeup Tips for Dry Skin

    Having desert-dry skin presents its share of challenges when it comes to finding and applying makeup. It doesn’t have to be a struggle. Here are the tips you need to keep your skin feeling hydrated and your makeup looking beautiful. Read More
  • Everything You Wanted to Know About Microblading

    Everything You Wanted to Know About Microblading

    Move over brow tattoos and permanent makeup, microblading is the latest craze making waves. Here’s exactly what you need to know about the pros and cons of this semi-permanent brow treatment.

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  • How to Choose and Apply Face Powder

    How to Choose and Apply Face Powder

    Face powder seems like a straightforward part of a makeup routine, but more goes into finding and applying the right one than you think. Here are tips and tricks to make sure you get the powder that’s perfect for you. Read More
  • Makeup Tips for Glasses Wearers

    Makeup Tips for Glasses Wearers

    Most people wear eyeglasses to enhance their vision, but there’s no reason you can’t have a little fun with them, too. Glasses can be a great fashion accessory, and you can even incorporate them into your makeup looks—if you keep a few considerations in mind. Read More
  • How to Get Whiter Teeth

    How to Get Whiter Teeth

    Having perfectly white teeth can instantly make you look younger, but achieving them isn’t always straightforward. We’ll go over the various ways to get whiter teeth, so you can choose which one is best for you. Read More
  • How to Get Dewy Skin Without Makeup

    How to Get Dewy Skin Without Makeup

    Dewy skin is in, but can you achieve it without makeup products? Yes you can, and it's easier than you think; we'll show you how to get the look with skincare alone. Read More

About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!