Vitamin A Skin Care Products: How to Choose and Use Them
Over-the-counter retinol, also known as vitamin A, is one of the most effective skin-transforming ingredients found in anti-ageing cosmetic products like face creams, serums, and eye creams. It can minimise the appearance of wrinkles, improve uneven skin tone, shrink the look of enlarged pores, and reignite a feeling of firmness, making it ageing skin’s best friend.
However, despite the mountain of research attesting to its benefits, many people are still unclear about how to fit retinol products into their skin care routines. This quick overview will answer your questions—and help you transform your skin’s appearance.
How Do I Choose a Vitamin A Product?
Choosing the best retinol cream for wrinkles is easier than you might think, but there are a few points to keep in mind:
Packaging matters. Retinol is sensitive to air and light exposure, which means products will become ineffective if they’re packaged in jars or clear containers. Be sure that all the retinol facial creams or serums you purchase are packaged in opaque, airless, and/or air-restrictive containers.
Choose products based on your skin type: creams are generally best for dry skin, lotions for normal to combination skin, and serums or gels for oily or congested skin.
That said, it’s also fine to choose a retinol facial product based on its texture or your personal preference. Find one that pairs well with the other items in your routine, that feels good on your skin, and that delivers results.
If an over-the-counter retinol cream or serum doesn’t seem to be working well for you after a few weeks, try another; it might take some experimenting to find your perfect match.
You’ll also see vitamin A derivatives like retinyl palmitate, retinaldehyde, retinyl retinoate, and retinyl propionate widely used in skin care products—though experts worldwide consider pure retinol to be far more effective. That doesn’t mean these other forms don’t work, just that pure over-the-counter retinol is a more researched powerhouse ingredient.
How Much Vitamin A Should I Use?
There isn’t a single best over-the-counter vitamin A product for skin—which is why Paula’s Choice Skincare offers various textures and strengths: so you can find the one that’s right for your skin type and skin concerns.
Our advice? If you’re new to over-the-counter retinol, begin with a lower concentration serum or moisturiser. If you’ve used retinol in the past and had great results, consider a moderate-strength product. And, for more tenacious concerns like deep wrinkles and a pronounced uneven skin tone, look to one of our higher-strength vitamin A products for skin. You can also alternate lower and higher strengths, based on how your skin responds.
How to Use Vitamin A Skin Care Products
We recommend them as part of a nightly skincare routine, when most people don’t mind adding an extra skincare step or two. But it’s fine to use retinol in the daytime, as long as you finish with a broad-spectrum sunscreen.
As always, cleanse, tone, and then apply your AHA or BHA exfoliant*. You don’t need to wait for it to absorb; apply your other products immediately after, beginning with the lightest textures first. Finish with the creamiest or thickest product. For example, if your retinol product has a fluid texture, you’d apply it directly after your AHA or BHA exfoliant and follow with the other products in your routine. If it’s a cream or lotion, first apply your lightweight booster, essence, treatment, or fluid serum products, and finish with the retinol cream. If you’re using a rich creamy moisturiser as well, apply that last.
Don’t forget—when you apply your retinol product, be sure to include your neck and chest so you get those amazing benefits there, too. Also note that improving the appearance of ageing skin is too complex for any one ingredient to handle—even a superstar like retinol. So, for best results, combine it with:
- Other anti-ageing, rejuvenating ingredients like antioxidants.
- Visibly restorative ingredients like niacinamid and peptides.
- Skin-replenishing ingredients like ceramides and hyaluronic acid.
*For the best anti-ageing benefits, it’s ideal to use both an exfoliant and a retinol cream as part of your regular skincare routine. Retinol doesn’t exfoliate skin—that’s a common misperception because retinol causes flaking skin for some people.
References for this information:
Clinics in Dermatology, April 2019, ePublication
International Journal of Cosmetic Science, February 2017, pages 56-65
Journal of Cosmetic Dermatology, March 2016, pages 49-57
Journal of Drugs in Dermatology, March 2015, pages 271-280
Dermatology, May 2014, pages 314–325
Toxicological Research, March 2010, pages 61–66
The Journal of Pathology, January 2007, pages 241–251
Clinical Interventions in Aging, December 2006, pages 327–348
About the Experts
Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:
The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!