Why You Should Consider Using a Serum
It’s true that every product in your skincare routine should contain a skin-loving array of antioxidants, replenishing, and skin-restoring ingredients. But serums are special: Serums are more advanced, concentrated formulations designed to address specific needs in a more focused, enriching manner.
Depending on your specific skincare concerns, you may need higher amounts of these valuable skincare ingredients with anti-ageing, anti-pollution, or anti-environmental damage benefits. We wish all of these ingredients could fit in your nighttime or daytime moisturisers, but there simply isn’t room to fit the extra amounts of these strategic skincare ingredients--amounts required for your advanced skincare needs.
Serums don’t need to contain sunscreen actives like a daytime moisturiser with SPF should or the emollients or texture-enhancing ingredients your nighttime moisturiser should have. Instead, serums use that extra space to pack in other beneficial ingredients such as more antioxidants, skin-replenishing, and skin-restoring ingredients. Because of their special blends and textures, our serums are easily added to your existing skincare routine, and can even be layered with each other.
Depending on your skin type, a serum can be used on its own at night with or without a nighttime moisturiser. During the day, you would absolutely still need to use a moisturiser with SPF and your serum can be applied under that.
Age Doesn’t Matter, So Start Using a Serum Now
It’s common knowledge that doing things like eating a balanced diet, exercising, and not abusing your body with smoking and excessive alcohol keeps you healthier and looking younger, longer. Knowing this, it doesn’t make sense to wait until you’re unfit, unwell, or over age 40 to start practicing a healthier lifestyle and diet. We all know the sooner you start, the more likely your physical well-being will be with you for the long haul.
This fundamental aspect of life also applies to skincare! Using serums loaded with these incredibly important ingredients before you start seeing signs of ageing and environmental assault means you'll be on track for getting (and keeping) the beautiful skin you want now and in the long term.
Keep in mind that just like your body never "gets used" to you eating healthy foods, nor does your skin get used to great ingredients. Your skin craves and needs generous amounts of the beneficial ingredients we mention above because each group helps skin to be healthy and stay young-looking. Using them now does not mean they won’t work "when you really need them" rather, they will be working for you every day of your life!
Of course, these ingredients also work even after signs of ageing appear, but without question, sooner is better than later!
The Best Way to Use Your Serum
Now that you know why serums are so beneficial (no matter your skincare concern), here’s the best ways to use one in your routine:
Use your serum either once or twice per day. In the morning, apply before your daytime moisturiser with SPF; at night, apply it before your nighttime moisturiser and eye cream.
All Paula’s Choice Skincare serums are loaded with proven, skin-enriching ingredients. Choose the one best suited to your skin type and concerns.
No matter how well formulated a serum, it isn’t right for you if it isn’t a match for your skin type. So if you have oily or combination skin, look for a fluid or light lotion serum that feels weightless on skin but still has a potent formulation.
If you have dry skin, you’ll likely love a serum packed with emollients and antioxidant-enriched plant oils! Those are just two suggestions from our range of serums; feel free to experiment with more than one, as each formula contains a different mix of exciting ingredients to visibly improve skin in multiple ways.
For more information on Paula’s Choice serums, check out our article How Paula’s Choice Serums Work.
References for this information:
Journal of Cutaneous and Aesthetic Surgery, January-March 2013, issue 1, pages 4–11
Dermato-Endocrinology, July 2012, issue 3, pages 253-8
Dermatologic Therapy, May-June 2012, pages 252-259
Journal of Cosmetic Dermatology, March 2008, issue 1 pages 2-7; July 2004, pages 149-155; and April 2004, pages 88-93
Journal of Cosmetic and Laser Therapy, January 2006, issue 2, pages 96-101
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About the Experts
Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:
The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!