Face Serum: Why You Should Use One

Face Serum: Why You Should Use One

It’s true that every product in your skin care routine should contain a skin-loving array of antioxidants, replenishing, and skin-restoring ingredients, but serums are special. Face serums are more advanced, concentrated formulations designed to address specific needs in a more focused, enriching manner.

Depending on your specific skin care concerns, you may need higher amounts of these valuable skin care ingredients with anti-ageing and anti-pollution benefits. We wish all these ingredients could fit in your nighttime or daytime moisturisers, but there simply isn’t room to fit the extra amounts of these strategic skin care ingredients required when you have (or want to help prevent) advanced skin care needs.

Serums don’t need to contain sunscreen actives like a daytime moisturiser with SPF requires or the emollients or texture-enhancing ingredients your nighttime moisturiser should have. Instead, serums use that extra space to pack in other beneficial ingredients such as more antioxidants, skin-replenishing, and skin-restoring ingredients. Because of their special blends and textures, our serums are easily added to your existing skin care routine and can even be layered with each other. So, whether you want a natural face serum, serum with retinol, serum with hyaluronic acid, or serum with vitamin C, we’ve got you covered--and your skin will be treated to numerous other proven ingredients.

Face Serum Benefits for All Ages

Just like it’s never too soon to start being physically active or eating mindfully, this fundamental aspect of life also applies to skin care. Using serums loaded with these incredibly important ingredients before you start seeing signs of ageing and environmental assault means you'll be on track for getting (and keeping) the beautiful skin you want now and in the long term.

Keep in mind that just like your body never "gets used" to eating nutrient-dense foods, nor does your skin get used to great ingredients. Your skin craves and needs generous amounts of the beneficial ingredients we mention above because each group helps skin be healthy and stay young-looking. Using them now does not mean they won’t work "when you really need them"; rather, they will be working for you every day of your life.

Of course, these ingredients also work after signs of ageing appear, but without question, sooner is better than later!

Choosing a Serum for Your Face & When to Use a Face Serum

No matter how well formulated a serum is, it isn’t right for you if it isn’t a match for your skin type. So, if you’re looking for a face serum for oily or combination skin, look for a fluid or light lotion serum that feels weightless on skin but still has a potent formulation.

When it comes to choosing a face serum for dry skin, you’ll likely love a serum packed with emollients and antioxidant-enriched non-fragrant plant oils.

Those are just two suggestions from our range of serums; feel free to experiment with more than one, as each formula contains a different mix of exciting ingredients to visibly improve skin in multiple ways.

Depending on your skin type and concerns, a serum can be used either once or twice per day. During the day, you would apply before your daytime moisturiser with SPF; at night, it can either be used on its own or applied right before your nighttime moisturiser and eye cream.

References for this information:
Cell Transplantation, May 2018, pages 729-738
Annals of the Brazilian Society of Dermatology, May-June 2017, pages 356-362
Journal of Cutaneous and Aesthetic Surgery, January-March 2013, pages 4–11
Dermato-Endocrinology, July 2012, pages 253-8
Dermatologic Therapy, May-June 2012, pages 252-259
Journal of Cosmetic Dermatology, March 2008, pages 2-7; July 2004, pages 149-155; and April 2004, pages 88-93
Journal of Cosmetic and Laser Therapy, January 2006, pages 96-101

About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!