The Paula’s Choice Cocktail Approach to Skincare
One of the things that makes Paula’s Choice Skincare special is what we call our cocktail approach to the ingredients we include in our products. By “cocktail” we mean that we don’t focus on one single ingredient—no matter how good it is for skin—to the exclusion of others. Why we take this approach has everything to do with your skin and what research has proven it needs to thrive.
Simply put, skin is the largest organ of the body. Not surprisingly, its needs are many and complex—far too complex for any single ingredient, no matter how great, to address on its own. Think of it like your diet: Spinach is healthy for everyone, but if that was all you ate, your body would soon suffer because it needs more than what spinach alone provides.
The same concept applies to skin: What your skin needs to look and feel healthy, younger, and more vibrant is a variety of brilliant ingredients, including antioxidants, skin-replenishing ingredients, and skin-restoring ingredients. Paula’s Choice uses innovative blends, or cocktails, of these ingredient groups in all of our leave-on products, from serums to moisturisers, retinol products, exfoliants, eye creams, and more.
You can be confident that Paula’s Choice Skincare products are expertly formulated to give your skin an exciting cocktail of the brilliant ingredients it needs to look and feel healthier, younger, and resilient, now and for years to come. Cheers!
References for this information:
International Journal of Molecular Medicine, July 2016, pages 16–22
Aging Research Reviews, January 2015, pages 8–21
Journal of the American Academy of Dermatology, July 2014, pages 177–184
Journal of Visual Communication in Medicine, November 2010, pages 149–149
Dermatoendocrinology, July-August 2009, pages 195–196
British Journal of Dermatology, September 2008, pages 567–577
Nursing Times, August 2003, pages 46–48
About the Experts
Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:
The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!