How Paula's Choice Skincare Routines Are Different

How Paula's Choice Skincare Routines Are Different

Putting together your ideal beauty regimen of skincare products can feel overwhelming. That’s why at Paula’s Choice Skincare we take a different approach to building the perfect skincare routine. With good skincare, it should be easy to find the right products for your skin type and skin concerns!

How We Put Together Skincare Routines

One of our core Paula’s Choice Skincare philosophies is that skin type is not one size fits all. That’s why we have products for just about every skin type and to address just about every skin concern under the sun.

We go a step further than the norm by putting together cohesive routines to address those needs, whether you have extra-sensitive skin, skin that needs help with anti-ageing, or any skin type in between. We take the guesswork out of the process so you don’t have to try to piecemeal your skincare system together. You can choose a routine that meets the core needs of your skin type and concerns, and then fine-tune it as needed.

We Take Exfoliation Seriously

Skincare routines from other brands often leave out the oh-so-important exfoliation step, or they fulfill it with abrasive scrubs that leave skin the worse for wear. At Paula’s Choice, EVERY skincare routine comes complete with a gentle leave-on exfoliant, for smoother, healthier, younger-looking skin. (Read more about why exfoliation is the skincare step you never knew you needed here.)

We Include Different Moisturisers for Day and Night

Another helpful aspect of our skincare kits is that they offer a moisturiser with SPF for the day, as well as a non-SPF moisturiser for your nighttime skincare routine. Many brands offer only one or the other, which shortchanges your skin of the benefits each provides. Better skin at any age begins with daily use of a broad-spectrum sunscreen!

We Keep it Real When it Comes to Acne

Anyone who has struggled with acne knows that you just want affordable skincare products that work, which is why we use nothing but gold-standard, research-backed ingredients for our CLEAR skin regimen. We also take into account that there are different severity levels of acne, so we offer an acne routine for mild to moderate breakouts as well as an extra strength routine for stubborn acne.

We Offer Essential and Advanced Routines

We know that not everyone is on the same playing field when it comes to how many skincare steps they want or need. Our Essential Routines are simplified to address skin’s core needs (the minimum to keep it healthy, smooth, and protected), whereas our Advanced Routines include a broader mix of products to target more complex needs.

We Take the Cocktail Approach with Ingredients

All Paula’s Choice leave-on skincare products—especially our serums, boosters, and targeted solutions—use what we call the cocktail approach to skincare. Skin’s needs are more complex than what any single ingredient (however great) can satisfy; therefore, we blend antioxidants, replenishing, and skin-restoring ingredients in amounts that research shows can remarkably improve skin.

We Educate on Skincare Routine Order

Whether you go with an advanced routine or keep it simple with just the essentials, we’re here to help you navigate the steps. Here’s our complete guide on how to put together a skincare routine.

Or, if you’d rather chat with a skincare consultant, we’re standing by to talk you through your routine and help you get the best skin of your life here.


About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!