Truth in Beauty: A Message from Our Founder, Paula Begoun

Truth in Beauty: A Message from Our Founder, Paula Begoun


At Paula’s Choice Skincare, we believe beauty emanates first from our hearts and minds. From this starting point comes a personally defined expression of feeling beautiful, healthy, and proud. We want you to see that reflected in the mirror every day with enjoyment and satisfaction. This is what we embrace and share as a meaningful goal in life.

We also know that being beautiful means different things to different people. For some, it can be a rather controversial concept. When people become engrossed with beauty as defined by external influences, it can shatter their self-esteem because they feel they somehow don’t measure up.

It’s all too easy to become captivated by the outward appearance of celebrities, models, or the most popular person in school who everyone thinks of as beautiful. Not surprisingly, this can generate an obsessive desire to want what those “beautiful people” have, at any cost.

This view of beauty can be a self-defeating spiral of disappointment and wasting money. But there really is a better way, and we want to empower everyone, including ourselves, to find it and celebrate it!

To support this journey of self-determination, confidence, and discovery we are committed to the concept of truth in beauty.

For us, it’s not only about dignity and self-awareness, but also about knowing the facts of what is and is not possible when it comes to achieving the results you want from the cosmetic products you use.

No matter how you define beauty for yourself, we want to nurture and celebrate it by telling you the truth about skincare and skincare ingredients so we can help you get as close as possible to your objectives. We’re here if you need us at any step along your journey to explore your definition of beauty, and to use that knowledge to have the best skin of your life!


About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!