While parabens in skin care are effective and safe preservatives, we value our customers’ opinions and concerns. Paula’s Choice has taken steps to remove parabens from our products, with the exception of our GENTLE TOUCH Makeup Remover.

At Paula’s Choice, we focus on the safety of our customers. We don’t designate ourselves as a clean beauty brand, as this is an unregulated term. Instead, we use safe, effective and research-backed ingredients to give you the results you want without harsh irritants, while being cruelty-free and environmentally conscious.

At Paula’s Choice, we don’t just offer products for blemish-prone skin, we’ve been leaders in the field since 1995. Our CLEAR line specifically addresses the causes and effects and provides a strategic strike against them. Our #1 best-selling product, SKIN PERFECTING 2% BHA Liquid Exfoliant (AKA 2% BHA Exfoliating Toner), is a worldwide fan-favorite for a reason – it’s a game changer for clearer, more confident skin.

While potent actives like exfoliants and retinoids deserve a slow intro (think every-other-day to start), our cleansers, toners and moisturisers are suitable for daily to twice-daily use. At Paula’s Choice, there’s zero compromise, just consistent, healthy skin care routines for everyone, every day.