About Us
The world of skincare has never been louder. More trends, more advice, and more formulas to choose from. But skincare should feel empowering, not overwhelming.
For over 30 years, Paula’s Choice Skincare has helped take the guesswork out of your routine with proven science, clear guidance, and formulas designed to deliver results you can see. From breaking down skincare myths to formulating products around research-backed ingredients, our goal has always been simple: to help you achieve your best skin ever.
Because the right skincare doesn’t just change your skin; it changes how you feel in it. With 130,000+ five-star reviews and 300+ beauty awards, our proof is in our results. In skincare that keeps its promises.
We Know Skincare
At Paula’s Choice, our formulas are backed by research, not trends.
Our Origin
Paula’s Choice Skincare was founded in 1995 by beauty expert Paula Begoun, whose early work helped bring more transparency to the beauty industry. Known as the Cosmetics Cop, Paula wrote research-based books and product reviews that helped consumers sort beauty fact from fiction. Her commitment to honest education shaped the brand from the start, giving people clearer answers in a category often driven by trends and marketing claims.
Today, that standard continues through a global team of skincare experts, scientists, and formulators dedicated to creating products built on research, guided by evidence, and made to deliver results you can see.
