At Paula's Choice, we believe you shouldn't need a PhD to decode your skincare. That's why, since 1995, we've been dedicated to turning skin science into a conversation anyone can join.
With every article, paragraph, and sentence we publish, our goal remains the same: to deliver smart, accessible, science-backed information so you can feel confident making decisions about your skin.
What makes us different
At Paula's Choice, we lead with science, not spin. Our articles aren't another echo chamber for hyped-up trends. Instead, our in-house experts break down myths and cut through misinformation with content that's researched, fact-checked, and grounded in the latest peer-reviewed studies, along with added insights from medical and science-based experts.
What we cover
We value truth over clickbait, and we approach every topic with care, because we understand how skincare can be deeply personal.
Here's just a small glimpse into what we cover:
- Scientific breakthroughs in skincare research and technology, sourced from a wide range of independent medical and scientific journals
- Insights into cultural and seasonal trends that can impact your skin
- Common skincare myths and ingredient misconceptions to help you better understand what works and what doesn't
- Compassionate, research-backed guidance for a range of skin concerns, from breakouts to visible signs of aging
How we write and research
We are a human-first brand. Our editorial content is written, edited, and fact-checked by industry-recognized voices who are dedicated to knowledge and empowerment for all. Our commitment to science-backed clarity extends across everything we create, from our Skincare Ingredient Dictionary to our Personal AI Guidance Expert (PAIGE).
The voice behind PAIGE
Unlike other AI services, our Personal AI Guidance Expert (PAIGE) doesn't invent answers or pull unverified information from across the internet. Instead, PAIGE is powered by our extensive library of more than 1,000 Beautypedia articles and Skincare Ingredient Dictionary entries that our editorial team has built over two decades.
Every response from PAIGE is grounded in the same research, standards, and editorial rigor behind our published content. We don't use AI to invent; we use it to help you navigate the complex world of products and information, so you can find your best skin ever.
Our dedication to updating content
Accuracy and clarity are at the core of Paula's Choice. We regularly monitor the latest research surrounding skin and ingredients, so we can deliver the most accurate information and content.
Often, new studies reinforce what we already know. But when meaningful new insights emerge, we update our content accordingly, so you always have access to the most up-to-date, science-backed information.